Healthcare Company C

Conducting Local Interview Surveys to Formulate India Expansion Strategy

Strategy based on local industry conditions was approved, test market implemented

Healthcare Company C, seeking business opportunities in overseas markets, wanted to interview specialists and field leaders about the local industry ecosystem and insights to formulate their India expansion strategy. Based on the survey briefing, we formed a support team including local research specialists, and provided one-stop service from specific survey design, proposal and coordination of interviewees, survey implementation, analysis, summary, proposal, to reporting meetings. Subsequently, strategy formulation based on survey results that matched local conditions led to internal approval for test market implementation.

Challenges & Requests

Already had experience expanding to overseas markets but wanted to develop an internal strategy for considering India expansion
Needed to understand the trends and needs of competitors, consumers, various supply chain players, and the industry ecosystem for strategy formulation
Wanted proposals useful for analysis and planning based on local voices through research

Support

Provided one-stop service from general survey planning to reporting meetings
Selected key persons, developed interview items and flow, and conducted interviews with approximately 100 expert leaders from field and headquarters of surveyed companies together with local specialists
Provided multifaceted market analysis that the client needed while listening to healthcare industry experts' opinions
Japanese directors with extensive global industry experience in retail, distribution, and competing companies led the proposal of options for India expansion

Results

Using survey results to create India expansion scenarios resulted in approval of a specific test market plan
Comparisons with Japanese markets and consumer trends, along with the needs of potential Indian partners for business development, were shared internally, leading to concrete activities such as product development in each department

Client Testimonials

We obtained precisely targeted important information and proposals that well understood our needs, allowing us to develop realistic strategies based on local conditions and business practices

For our complex needs, they flexibly selected survey subjects according to Indian culture and industry practices, and extracted detailed information for us

The meticulous response from survey design and analysis to summary and reporting meetings involving internal members received good reviews from other departments

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