COMPANY

Purpose

Co-creating with India to solve global challenges
We believe that the success of business between Japanese companies and India leads to solutions for common global challenges, while also bringing new perspectives that inspire the world's future generations.

Mission

Guiding Japanese companies seeking transformation through growth in India business
Companies are now facing pressure to transform in areas like business frameworks, global collaboration, new ventures, corporate culture, and organizational development. Through business collaboration with India, we deliver results for corporate growth and provide support that connects to corporate transformation with new perspectives.

Values

The Five 'I's: Innovation, Impact, Inclusion, International, Improvement

Innovation

We strive to create new value and mechanisms for a hopeful future, unbound by the past. We constantly input new information and propose ideas and methods unconstrained by precedent to our clients. Open innovation with India and collaboration with Indian startups are just some examples.

Impact

Positive and significant impact not only brings substantial profits and widespread value propagation but also serves as inspiration for organizations and people who follow. We aim simultaneously for major project success and positive, significant societal influence, contributing to a virtuous cycle of impact. For India, which became the world's most populous country in 2023, impactful transformation for many people is needed. For Japan, perhaps an impact strong enough to break from the past will help build the future for the younger generation.

Inclusion

We consider inclusion to be the attitude of recognizing ourselves as one among diversity and coexisting with diversity different from our own. Such an attitude is particularly necessary when understanding and collaborating with India, where diverse values and cultures reside internally. It's an essential mindset for generating new ideas for problem-solving, collaborating with diverse experts and communities, constantly understanding the complex and rapidly changing needs and strengths of the Indian side, and driving projects forward. Everyone involved in business with India can learn and experience the value of inclusion.

International

In a word, borderless. Solving one's own challenges might help someone across borders. We operate with the awareness that connecting our individual challenges to global issues leads to global success. Successful business people and highly skilled individuals in India always hold this view. We ourselves learn about borderlessness from India itself—a country dialoguing across time and distance with nations worldwide—and from our clients and colleagues connected to people globally.

Improvement

We believe an awareness of improvement is crucial for responding to change and achieving better results. While 'KAIZEN' from manufacturing is valued in India, everyone strives for improvement in daily life with the perspective of 'how can this be better?'. We place importance on creating an environment where everyone involved in a project can elevate each other towards 'getting better than now.' Within our team, we frankly point out areas for improvement to each other and strive together. We aim to continually improve and achieve better, greater results together with our clients and external partners.