Food Manufacturer DHosting Startup Contests to Strengthen Innovative Corporate Image and Business
Increased number of partner alliances, and internal systems for innovation creation evolved
Company D, known for its friendly brand, consulted with us about utilizing an Indian startup contest to strengthen their core business and enhance their corporate image. We proposed initiatives including mechanisms for startup selection, evaluation criteria setting, event and announcement planning, continuous dialogue with selected companies, and progress evaluation of actual projects. We also flexibly assisted with on-site operations. As a result, external partner companies in actual business increased dramatically, and improvement in their corporate image as an innovative business leader was confirmed in survey results.
Challenges & Requests
- Wanted to build a unique ecosystem involving Indian startups
- Wanted to be recognized as an innovative company supporting emerging entrepreneurs in India
- Needed external support to achieve the above objectives and hold startup contests
Support
- Selected finalists as judges in nationwide startup contests
- Led the development of evaluation criteria including business models, founder creativity, market opportunities, financial possibilities, impact, and scalability potential, with lectures on collaboration examples between Indian startups and domestic/international large companies
- Organized events and PR activities to announce results after winners were determined
- Continued dialogue with winners and provided ongoing support as needed by the client, such as evaluating project progress
Results
- Dramatic increase in partners for actual business after event implementation
- Instead of merely recruiting participating companies, startups were evaluated objectively and systematically, establishing internal systems for innovation creation rather than just one-time events
- Events increased from annual to biannual regular occurrences
- Increase in sophisticated, high-quality applicants, and subsequent surveys showed improved brand image as an innovative business leader
Client Testimonials
With each iteration, we've seen definite improvements in submissions, winner profiles, media recognition, brand strengthening, and innovation awareness, with expanding competition scale and content
Thanks to the judges and partners, we can now systematically evaluate new participating companies and rapidly growing ventures
The attention and expectations from other departments within the company have become a daily motivation