Consumer Goods Manufacturer EBuilding Sustainability and Digital Solution Systems with India's Creative Power
Established platform, accelerated and stabilized new development cycle
Company E wanted to create their own mechanism for discovering new external technologies and ideas, with rapid implementation. After clearly defining their needs, we considered partnerships with India, which has many companies strong in digital fields and competitive globally. We supported strategy formulation aimed at selecting and partnering with emerging companies and university ventures, planning and implementing specific measures like accelerators, and supporting partnership and operational sites. We established open innovation ecosystems in two fields in a short period and began operations. This created a high-precision partnership pipeline that delivered immediate business results and led to continued use in medium-term business planning.
Challenges & Requests
- Company E was lagging behind competitors who were developing new services and in-house tools through partnerships with startups
- Wanted their own open innovation mechanism to discover new external technologies and ideas adapted to the business environment
- Wanted to create a system originating in Japan that could be used throughout the global company
- Wanted to partner with digitally strong companies in two fields: sustainability and digital solutions
Support
- Clearly defined Company E's areas of interest and needs
- Planned activities considering partnerships with India's ecosystem, which has many rapidly growing digital startups with global competitiveness
- Selected startups and university ventures for matching and formulated specific partnership strategies
- Planned and implemented innovation challenges and accelerator programs
- Supported smooth communication between client's internal team and external partner candidates
- Supported cause identification, solution proposals, and implementation for various new problems arising during project progress
- Provided continued operational support for the completed ecosystem
Results
- Built client's unique open innovation ecosystems in two fields within months of project start
- Efficiently conducted proof-of-concept experiments with partner startups
- Startup pipeline premised on business partnerships became utilized in medium to long-term business planning as a high-precision source essential for business growth
- Two Japan-originated ecosystems were also used at Company E's overseas offices, contributing to company-wide business development
Client Testimonials
I felt that Indian startups have flexible responsiveness, emphasize speed, and are strong in digital, making them potential powerful partners
Using our new proprietary tools led to finding many promising startups and university ventures, resulting in PoC (proof of concept) implementation for business development
We obtained new technologies and business solutions that we couldn't develop in-house in a short period
By creating systems internally, employee motivation increased, while information control and security management became easier, giving us peace of mind