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Promoting partnerships with Indian startups

We support new business ventures, technology and product development collaborations with Indian startups

For globally operating companies, engagement with Indian companies is becoming inevitable. Following the US and China, India's startup ecosystem is the third largest in the world. Indian startups provide ultra-fast development and solutions to diverse domestic and international needs, backed by outstanding local talent, a huge market, government support, foreign investment, and increasing personal consumption. Since 2020, with increasing geopolitical risks and the COVID-19 pandemic, global companies have been building deep connections with the Indian startup ecosystem to strengthen core businesses, develop new technologies and businesses, and secure partners and talent for local expansion. Major Indian domestic companies, including conglomerates, are doing the same. With over 70,000 startups born in India in just over six years since 2016, Japanese companies share common challenges: How to find the optimal partner among so many startups? What benefits can collaboration bring to their own businesses? How to get support with subsequent communication and negotiations? Our team members, who have been involved in India's startup ecosystem since the dawn of the internet over 25 years ago and have continued to disseminate information and support growth, will serve as discerning guides and provide detailed assistance at every stage of startup collaboration. We will back you up so that Japanese companies can continue to collaborate with India's ecosystem.

Example Services

Understanding the ecosystem : In-house study sessions on startup overview

Defining areas : Needs mapping, opportunity analysis

Information gathering : Indian startup ecosystem, industry-specific latest news

Research, analysis, and strategy formulation : Deep dive into specific fields, approach method development

Partner development : Accelerators, competitions, conferences and other events

Partner selection : Evaluation criteria and system building, assessment, mentoring

Collaboration implementation : Communication, meetings, negotiations, partnership work

Expanding collaboration : Pipeline strengthening, new business/product development, PoC, JV, M&A

Building internal systems : Skill enhancement for internal members, specialized training, organizational strengthening

Branding : PR for projects in Japan and India, internal communications